Sydney Sweeney Ad Sparks Backlash from Female Athletes
🐿️ The Squirrel's Take
This ad proves that even in 2025, Hollywood still thinks women in sports are just eye candy, not athletes.
💡 Why it matters
The backlash highlights how media portrayals can undermine the credibility and respect female athletes have fought for, potentially affecting sponsorship and public perception.
Actress Sydney Sweeney's new betting ad for Novig has been criticized by British sprinter Amy Hunt and other female athletes for sexualizing women in sports. The ad, part of a 'Just Sports' campaign, has ignited debate about media representation and respect for women athletes.
📡 Where we spotted it (4)
hollywoodreporter.com
Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously”
14d ago
›
complex.com
Exclusive: Sydney Sweeney Talks Novig Partnership, New 'Just Sports' Campaign
14d ago
›
thedailybeast.com
Outgoing ‘SNL’ Star Mocks Topless Sydney Sweeney
14d ago
›
BBC News
Amy Hunt tells Sydney Sweeney 'this is what women in sport look like' after controversial ad
14d ago
›